Born in La Rinconada, Province of Seville, Juanma played youth football for local Real Betis, and made his senior debuts while on loan at Coria CF in the 2012–13 season, in Tercera División.
After the expiry of his loan he was released and joined CD Alcalá also in the fourth level.
[1] After netting seven times in only 13 matches, Juanma returned to Betis, being initially assigned to the reserves in the same division.
[2] He appeared in his first official game with the Andalusians' main squad on 2 March 2014, coming on as a substitute for Juanfran in the 76th minute of a 1–1 La Liga away draw against Villarreal CF.
He scored his first professional goals at the age of 28 on 5 September 2021, netting a brace in a 3–0 home win over Real Valladolid.