[4] John O'Donnell was founding editor, leaving in 1994 for Sony Music Australia's alternative record label Murmur.
[11] In 1999 Juice launched their website juice.net, which was updated daily with music news, videos, and reviews, aimed at 15-25 year olds.
The website received 60,000 visitors on its first day, and Lesa-Belle Furhagen announced they would offer a free email service, message boards, and chat channels.
[12] Juice was published in the Sydney suburb Darlinghurst by Terraplane Press until it was sold to Pacific Publications at the beginning of 2003.
[13] After being relaunched in March,[14] on 10 July 2003 Juice was closed, with its publisher citing low circulation numbers which had dropped from 25,000 to 6,000.