[3] Crash FM acquired a Restricted Service Licence (RSL) to broadcast for a month from 5 November 1995, with the studios at Mabel Fletcher College on Greenbank, seeing presenters such as Inspiral Carpets member Clint Boon[4][5][6] take to the airwaves.

Now known as 107 Crash FM, the station had backing from Bob Geldof, Primal Scream, Urban Splash, Kiss 102's Mike Gray and Boy George.

In its application for a full-time licence, Crash FM said it would provide an alternative rock and dance station, aimed at 15- to 34-year-olds, with a target audience of over 80,000 tuning in for around eight hours per week in the first year.

By September of that year, the station's RAJAR had increased significantly, after its format had been altered to include more mainstream pop and dance music.

In September 2003, Juice was sold to Absolute Radio (UK) Limited (AR-UK), a consortium made up of UTV Media and Eurocast, for £3.1m.

[1] On the same day as the sale was cleared, Global announced it would rebrand and relaunch Juice FM as part of the Capital network of contemporary hit radio stations.