[2] Hits Radio Pride also works with LGBT+ helpline Switchboard (UK) to promote support services.

[2] On 29 July 2020, Bauer announced it was to launch a spinoff pop-up station under the Hits Radio brand.

Its output is similar to its sister station Hits Radio UK, with a particular focus on artists and musicians loved by the LGBTQ+ community.

[5] Until 2024, the service had only been available on a select number of Bauer owned ensembles including Northern Ireland, Liverpool, Swansea, Bradford and Huddersfield, South Yorkshire, Stoke and London.

Since these rebrandings, the station has been available on many DAB more multiplexes across the UK, including Berkshire, Birmingham, Black Country & Shropshire, Bournemouth, Bradford, East Yorkshire & North Lincolnshire, Edinburgh, Glasgow, Lancashire, Leeds, Liverpool, London, Manchester, North Yorkshire, Sheffield, Stoke, Swansea, Tayside, Teesside and Tyne & Wear.