Julia Allison

[1] While in college, Baugher worked for Mark Kirk, then a member of the House of Representatives from Illinois,[2][4] and she subsequently covered the 2004 general election for Comcast.

[5] After rebranding herself as Julia Allison, in 2005 she started a blog, where she posted details of her daily life and dating, and pictures of her outfits.

[5] She was an early adopter of Tumblr in 2007, which she used for what she called "lifecasting", and was a regular at in-person Internet events; she was on the "prom committee" for the inaugural Webutante Ball in 2010.

[7] Her fame led to a profile in the New York Times and a cover story in Wired, both in 2008, in addition to network television appearances.

[5][8][9] Allison carefully crafted her online identity, including staged photographs intended to appear impromptu,[10] and monetized it in ways now called being an influencer.

[5] She acquired corporate endorsement deals and co-starred in the ad for the Sony Vaio laptop, spoke at business conferences, and attended the annual World Economic Forum meeting and the White House Correspondents' Dinner.