[14] Harper's Magazine, described collab houses as "grotesquely lavish abodes where teens and early twenty somethings live and work together, trying to achieve viral fame on a variety of media platforms" and attributed their rise in popularity to the COVID-19 pandemic when they "began to proliferate in impressive if not mind-boggling numbers, to the point where it became difficult for a casual observer even to keep track of them".
[3] The occupants of the house were expected to post three to five videos a week to social media accounts linked to the Clubhouse in exchange for free room and board.
The reporter felt that several articles in The New York Times about the collab houses had characterized their residents as "incorrigible Dionysians" as a result of the disparity between their lifestyle and the demands of the public health emergency.
Hype House, a collective of content creators was set in a 'Spanish-style mansion perched at the top of a hill on a gated street' with a 'a palatial backyard, a pool and enormous kitchen, dining and living quarters' and was home to four members of the group.
The Hype House is set to star various content creators such as Nikita Dragun, Lil Huddy (also known as Chase Hudson[15]), and Thomas Petrou.