In 1946, Julian became half owner of a semi-pro baseball team, the Yonkers Indians, with his friend, writer Eliot Asinof.
The team went bankrupt during its second season under their ownership, in part because there were no women's bathrooms at the Indians' ball park.
[5] At the firm DDB, he and Helmut Krone created the legendary "Think Small" and "Lemon" ads for Volkswagen under the supervision of William Bernbach.
[7] In 1960, Frederic S. Papert, an account manager from Kenyon & Eckhardt, persuaded Koenig and George Lois to start up their own creative hot shop, PKL.
[8] Denis Hayes, the environmental activist who coordinated the first Earth Day, recounts Koenig's involvement:[citation needed] Weirdly, there have been a handful of other people who have also claimed credit for coming up with "Earth Day"—and Gaylord Nelson, who wasn't actually involved in the decision, tossed out a couple cockamamie stories about Wisconsin people over the years, which I think I got corrected in his mind before his death.
"Teach-In" was proving to be a serious turn-off to a lot of people who wanted to protest and change things, not debate them.
Something that could comfortably include moderates and political newbees while not alienating the seasoned activists we needed to enlist across the country to actually build the events.
Over beer and pizza the following evening, my 20-something staff and I concurred, and quickly placed the ad in the NOTWIR section of the Sunday NYT.
His second wife was Maria Eckhart with whom he had two daughters: Antonia, an attorney and social worker; and Sarah, a producer for the public radio show This American Life and host of acclaimed podcast Serial.
According to Koenig's daughter Sarah, he was known for making unusual personal claims himself, such as that he had invented thumb wrestling or that he had popularized the consumption of shrimp in the United States.