Association of National Advertisers

[5] Its headquarters is in New York City and it has another office in Washington, D.C.[6] ANA's membership include over 600 companies[7] with 25,000 brands that collectively spend over 400 billion dollars in marketing communications and advertising.

Twenty years later the Traffic Audit Bureau was created to effectively measure outdoor media.

The NAD investigates matters of honesty and accuracy in advertising and issues of taste or social responsibility are addressed by the NARB.

Using Ad-ID, and promoting the use of its web services, greatly improves workflow between agency, advertiser, distributor and medium.

Ad-ID upgrades the previous ISCI commercial coding system and replaces other methods used to identify advertising assets.