[2] An actress, model and with a university degree, Paes became nationally known for her performances in "soap operas" of Rede Globo and for her looks.

Currently, she is the face of Arezzo for the second time and replaces the top model Gisele Bündchen as the star of the campaign for the jewelry brand Vivara.

After the birth of her first child, Juliana returned to television in September 2011 in a guest appearance on the remake of the novel O Astro (2011 TV series).

In 2012, she starred in the episode "The Justice of Olinda" in the series As Brasileiras by Daniel Filho, playing Janaína, as well as the protagonist of the remake of Gabriela (2012 TV series), written by Walcyr Carrasco winner of Emmy 2016, under Roberto Talma and Mauro Mendonça Filho winner of Emmy 2011.

In the year of 2017 it resumes its partnership with Glória Perez when living Fabiana Escobar known as Bibi Perigosa, in the telenovela A Força do Querer of Rede Globo.

[citation needed] On September 9, 2008, she married in total communion of assets with businessman Carlos Eduardo Baptista, at Itanhangá Golf Club, being considered the "bride of the year.