The series portrays her as a scheming and secretive but caring woman who develops into a formidable antagonist as her agenda against Serena van der Woodsen progressed.

The actions of character has drawn comparisons to another villain of Gossip Girl, Georgina Sparks, and received positive reviews for her inclusion in the series.

Prior to the premiere of the fourth season, former Melrose Place star Katie Cassidy joined the cast as Juliet, a student at Columbia University and a potential love interest for Nate, with an agenda against Serena.

"[4] Steve Marsi of TV Fanatic commended her addition to the cast, stating, "There's chemistry between them, but is it all part of some devious plan to ruin Nate ... or Serena?

"[5] An interview with the New York Post dispelled rumors when Cassidy jokingly stated that she was not portraying Gossip Girl but understood how the episode had been set up to make fans assume.