Jumilla is a Spanish Denominación de Origen Protegida (DOP) for wines that extends over the north of the region of Murcia, Spain.

Replanting and grafting was slow and expensive but allowed the region to adopt the new methods of grape growing and wine making that were already proving successful in the neighbouring DOPs of Alicante and Almansa.

It is a transition zone between the Mediterranean coastal area and the high central plateau of Castile-La Mancha, and so the altitude of the vineyards varies between 400–800 metres (1,300–2,600 ft).

The climate is continental (long hot summers and cold winters), tempered by the closeness of the Mediterranean Sea.

Rainfall is low (around 300 millimetres (12 in) per year) and irregular, though it mostly falls during spring and autumn, often in the form of violent storms which can sometimes cause damage to the vines.

In general, they are permeable and have good moisture retaining properties, which allows the vines to survive during periods of prolonged drought.