Jumpman (logo)

The "Jumpman" logo is owned by Nike to promote the Air Jordan brand of basketball sneakers and other sportswear and footwear.

Taking advantage of the fact that international trademarks are not protected if they are not registered in mainland China due to the first-to-file policy,[citation needed] Qiaodan Sports had been exceptionally fruitful in the Chinese market utilizing the fame of Michael Jordan.

Jordan would lose the legal battle because "the image of the disputed trademark is a human body in a shadowy design, which does not clearly reflect the major appearances of the figure.

In July 2017, Qiaodan Sports filed a lawsuit against Michael Jordan for infringement of reputation and demanded CN¥1.1 million (US$162,500) in compensation.

In the filing, Qiaodan claimed that Jordan had "maliciously" initiated 78 trademarks disputes over a number of years but had only managed to win three of them.

However, prosecutors claimed that "the Qiaodan's logo did not violate Jordan's portraiture rights as it does not include distinguishable facial features.

[24] In December 2020 the UCLA Bruins basketball program and football team became bearers of the Nike Jumpman logo.

French association football team Paris Saint-Germain, whose apparel is supplied by Nike, added the Jumpman logo to their 2018–19 UEFA Champions League kits.

[25] Since 2011 the Air Jordan brand has sponsored Monster Energy NASCAR Cup Series driver Denny Hamlin, and has made all of his firesuits.

[26] On May 16, 2023, Cincinnati announced its new apparel deal with Nike to wear Jordan for basketball, reintroducing the Jumpman logo last worn in 2006.