Jurlique is considered ethical[2] and environmentally friendly,[3] although internationally, it does submit some samples for animal testing as mandated by Chinese local laws for products sold in that market.

[4][5] Jurlique was founded in 1985 in the Australian state of South Australia by Dr Jurgen Klein and his wife Ulrike.

[7] The native German couple relocated to a farm in the Adelaide Hills[8] a year prior to the launch of their brand, due to its warm climate.

Katherine "Kate" Hazeltine) was shown using Jurlique hand cream in an airplane rest room during the 2010 film Valentine's Day.

Originally created as a niche natural skincare range,[6] in 2002, the company was purchased for $25 million by Australian billionaire businessman Kerry Packer.