It was founded in October 2010 and ceased operating 10 months later, in August 2011.
[1] Founded by Donal Lawless and Stuart Kelly, the company was funded by the founders and a BES fund managed by Powerscourt Capital Partners, an investment firm led by Irish entrepreneur Seán Melly.
The company was incorporated in 2007, and launched to customers in October 2010.
[2] Under its Just Cause scheme, the company made charitable donations of 5% of the value of every top-up.
[3][4] In August 2011, the company announced that it had failed to acquire the required funding to continue operating.