The show's story revolves around several staff members at the magazine, including Jack Gallo, the owner and publisher; his daughter Maya, a writer for the magazine; secretary Finch; former model and now-fashion correspondent Nina; and photographer Elliot.

It still retained good ratings, though; in its fourth season, it was the top-rated show for NBC Tuesday nights and had an average rating/share of 6.1/16 in the 18–49 demographic.

In the pilot, Maya is largely characterised as a hot-tempered, sassy journalist who takes on a job at the fictional glamour fashion magazine Blush, owned by her father Jack Gallo, after she was fired for tampering with an anchorwoman's teleprompter and making her cry on the air.

Jack is four times divorced, although he was married to Maya's high school classmate Allie for the first half of the series.

Jack has a running contest with Donald Trump as to who is, among other topics, the smartest, the richest, and the best gift giver.

The character of Nina Van Horn (born Claire Noodleman in Colby, Kansas in 1953), portrayed by Wendie Malick, is the fashion editor at Blush.

When reuniting with her and finding out Cloe has a teenage daughter (Tess) she is initially shocked, but later proudly accepts that she is a grandmother.

At one point, she mentions that she slept with Mick Jagger, broke up music bands such as The Eagles and The Jackson 5, and toured with Iggy Pop.

Due to her former status as a supermodel, she has been plagued by an obsession to party all night long and return to work the following morning with a hangover.

She is also, if no longer an addict, extremely experienced in recreational pharmacy with a wide knowledge of (and access to) uppers, downers, mood regulators, and hallucinogenic compounds (she can identify not only that a Chinese sweet "Lemon Wacky Hello" is a hallucinogen, but also its chemical make up, by taste alone).

In one episode, she mentioned that she had the telephone number of a plastic surgeon on speed dial, and when her age is nearly revealed over the P.A., she runs into Jack's office to destroy the P.A.

The character of Elliot DiMauro, portrayed by Enrico Colantoni, is the lead photographer for Blush who often dates the models.

], he mentions that he is not allowed to vote in an election, when he spills that he was once arrested and spent time in jail.

In season four, episode 2, it is revealed that he had planned to propose to a former girlfriend but as he was buying flowers, he was subsequently the victim of a hit-and-run; the driver turned out to be Nina.

Born in Albany, New York (of Norwegian ancestry), Dennis attended Hudson River Junior College where he joined the cheerleading team.

He is discovered to be well endowed but does not realize this until Jack and Elliot bring it to his attention; they react with disgust when Finch says he always believed he was merely "a little above average" as he'd only seen other naked men in porn movies.

He works as the executive assistant of Blush owner Jack Gallo, toward whom he has a slavish devotion (he once claimed he expected to be buried with Jack) and with whom he has a virtually telepathic rapport, enabling him to foresee Gallo's every need and provide answers to even his vaguest questions (e.g. "What's that song that I like?").

Highly intelligent, as a child he was able to hack into a German bank and steal $18,000 worth of Deutsche Mark as disclosed in season 3; he also reveals in the season 2 episode "Jack's Old Partner" that he is so adept at twisting tax laws to favor him that the previous year, the IRS paid him $20,000 not to grow corn.

In Season 6, episodes 2 and 3, it is discovered that his entire personality is stolen from a girl he saw at college on his first day at the freshmen mixer, Betsy Frayne (Amy Sedaris).

However, in one episode he develops a brief crush on Maya, about which she becomes disturbed after initially thinking when he was still interested in Nina that she should give him a chance.

The character of Vicki Costa, portrayed by Rena Sofer, was hired by Jack and worked at Blush for part of the seventh and final season.

[10] On August 27, 2013, it was announced that Mill Creek Entertainment had acquired the rights to various television series from the Sony Pictures library including Just Shoot Me!.

[15] In March 2020, the cast reunited for a sketch on the late-night comedy program Lights Out with David Spade, which concerned a fictional reboot of the show.