In July 2010, Spears was demoted to a recurring cast member, making appearances until April 2011, at such time he was re-upped to a regular.

Justin was talented basketball player in high school and in college on the East Coast with the ability to go into the NBA according Bill.

Justin recovered and refocused his competitive nature from basketball to business working his way to becoming Bill Spencer, Jr.'s right hand man.

It was in November that Justin also began producing an ambitious new fashion talk show, The Catwalk, and, in an obvious attempt to get close to Donna again, invited her to become the host, a position which she would share along with Pam Douglas.

On the behalf of Spencer Publications, Justin wrote up a list of demands in Donna's name, which included 12.5% of Eric's 25% share of Forrester Creations, which she later got thanks to Bill.

Most recently, he upset his boss, Bill, when he decided to tamper with Steffy's presentation by exposing his sister-in-law Brooke's affair with Oliver Jones in order to cause a scandal at Forrester which Justin hoped would benefit Spencer Publications.