It was founded by Lars Larsen, who opened the first store on Silkeborgvej in the Danish city of Aarhus in April 1979.

[5] On 2 April 1979, the first Jysk Sengetøjslager store opened in Aarhus, Denmark, where it continues to operate today.

In 1988, Jysk entered the Norwegian market, opening its first store in Stavanger under the name "Norsk Sengetøylager."

In 2008, Jysk Nordic inaugurated Northern Europe’s largest warehouse in Uldum, Mid-Jutland, covering an area of 64,000 m².

[10] The same year, Jysk expanded into the UK, with stores opening in Mansfield and Lincoln in April, followed by Blackburn and York in the summer.

[12] Between 2014 and 2015, Jysk expanded to Indonesia, opening stores in Mall Taman Anggrek and Pejaten Village in Jakarta.

As of February 2022, stores are operational in Naas, Drogheda, Navan, Portlaoise, Thurles, Youghal, Little Island, Limerick, Sligo, and Santry.

[26] Jysk Nordic operated over 1,500 stores in 21 countries (including Scandinavia and Central and Eastern Europe).

Dänisches Bettenlager operated over 1300 stores in Germany, Austria, Switzerland, Italy, France, Spain, and Portugal.