[2] Larsen was also known under the name Dyne-Larsen (Duvet-Larsen) and was the founder of the Jysk retail chain in 1979.
[3] Until 2001, the chain was named "Jysk Sengetøjslager" (Danish for "Jutlandic Bedding Store").
He mailed a free copy to every household in Denmark, making it the #1 book in the country.
[5] In June 2019, it was announced that Larsen would retire, effective immediately, due to being diagnosed with severe liver cancer.
He passed the post as chairman of the board to his son, Jacob Brunsborg.