Likewise distribution deals secured for O Kadhal Kanmani (2015), 36 Vayathinile (2015) and Trisha Illana Nayanthara (2015) also proved to be profitable.

[8] During 2016, Gnanavel Raja became involved in a series of clashes with other filmmakers, effectively raising his profile as an individual in the film industry.

[12] In early 2017, Gnanavel Raja criticised the existing Tamil Film Producers Council for failing to adequately tackle piracy, before successfully getting himself elected to the board as the Secretary.

[13][14] He resigned seven months later, hoping to become the President of Chennai Kanchipuram Thiruvallur District Film Distributors Association, but was eventually unsuccessful.

[15] In a press conference in late 2017, he indirectly criticised actors Silambarasan, Trisha and Vadivelu for giving film producers a difficult time.