K. T. Chandy

Chandy (13 January 1913 – 2 May 2006) was an Indian management education administrator and business executive.

After graduating from Madras Christian College in 1932, he got a Bachelor's degree in Law (LLB) from Bombay University and then a Master's degree in law (LLM) from London School of Economics and studied for Bar-at-law at Middle Temple.

[2] In 1961, Bidhan Chandra Roy, the then Chief Minister of West Bengal, invited Chandy to help set up the first Indian Institute of Management at Calcutta.

Chandy is considered one of the global pioneers of social marketing, the practice of applying commercial marketing approaches for behaviour change and social benefit.

This subcommittee requested one of its members, Mr. K. T. Chandy, then Director of the Indian Institute of Management, Calcutta, to call upon members of private industry in India to consider ways of extending the distribution of contraceptive services, especially the condom, through commercial channels.