The FM station operates with an effective radiated power of 8,700 watts, and is licensed to the Wadesboro, North Carolina.
Popular disc jockeys at that time included Jimmy Kilgo, Bob Chessen and Jim Martin.
The station's MOR music format and NBC Radio Network affiliation came to 930, as well as WSOC's heritage morning announcer Jack Knight.
Knight eventually was replaced as morning announcer by Denny Mills, and returned to the air on his old 1240 frequency on the then-WIST.
Other popular announcers on WSOC in those days included Glenn Hamrick, Bill Currie and Jack Callaghan.
WSOC carried an extensive schedule of Atlanta Braves baseball games and North Carolina State University football and basketball.
The Larry King Show was retained overnights, and was joined for a time by a network sports-talk operation called Enterprise Radio.
Three years later, former WBT program director Andy Bickel was hired as consultant and took the station into an Adult contemporary format.
WSOC's owners then tried to find a place for AM 93 within the established bounds of country music that WSOC-FM had carved out in their then-16 years in the format.
One interesting innovation attempted during this period was to play music on WSOC while NASCAR races were being aired on WSOC-FM.
In 1990, the owners Cox Communications began to court a buyer for the 930 frequency, and in late 1991, it was announced that 930 AM was to be sold to the Bible Broadcasting Network.
Risden Lyon died on December 31, 1991, and Allen carried on with the licensing process for another four years, obtaining the final construction permit for WRPL in 1995.
Popular announcers on the BBN Network include Mike Dize, Hank Farrior and Vic Gregory.