WLSE on 1400 kHz AM, and WLSE-FM on 94.3 MHz, were sister stations, both licensed for Wallace, North Carolina.
[2][4] WLSE-FM started broadcasting on June 20, 1972[2] and changed its callsign to WZKB on July 14, 1980.
[citation needed] The stations were later purchased later by Mack Jones: They were sold by Richard V. Goines (RVG Broadcasting Inc.) to JG&J Broadcasting Inc., headed by Mack Edmonson Jones, for $230,000; control was handed over on October 23, 1991.
WZKB then became a Spanish religious format for a time, then offered Spanish programming under LMA until late 2011, when WZKB became a simulcast of WTIK La Mega 1310 AM in Durham, North Carolina with a Regional Mexican format.
In December 2014, WZKB ended its simulcast agreement with WTIK, and rebranded as Poder 94.3.