It is owned by Cumulus Media and it broadcasts a talk radio format, calling itself "The Big Talker".
Beginning with the 2014–15 season, KMAJ and KWIC became the home of the Kansas Jayhawks football and basketball (men/women's) teams.
[5] In addition, KMAJ also carries local high school football and basketball games.
In the 1950s and early 1960s, KJAY featured a full service format of middle of the road (MOR) music, along with personalities, sports, farm information and news.
By the late 1960s, these "KeeWee Good Guys" had made KEWI the city's top-rated station.
Then, to capitalize on the popularity of the "Retro" craze, the KEWI call letters came back in November 1986.
Cumulus bought KMAJ-AM-FM from Midland Broadcasters in February 1999, and began simulcasting syndicated talk shows and programming with KMBZ in Kansas City.