WJBO

Weekends feature specialty shows on money, health, gardening, technology and the law., as well as repeats of weekday programs.

[5] A few months later ownership was transferred to the station's primary operator, Valdemar Jensen, at 137 South Saint Patrick Street.

[7] In early 1926, the call letters were changed to WJBO[8] It stood for the Jensen Broadcasting Organization.

In 1932, he sold WJBO to the Manship family, owners of The Advocate newspaper in Baton Rouge.

As network programming moved from radio to television in the 1950s, WJBO switched to a full service, middle of the road music format, including news, sports and talk.

In the 1970s and ‘80s, as listeners tuned increasingly to FM for music, WJBO added more talk programming.

In the 1980s, music programming was eliminated and WJBO became a full time talk station.

In 1989, the Manship family sold WJBO and WFMF to station manager George Jenne.

The station was the Baton Rouge affiliate of the New Orleans Saints radio network until the 2009 season.

For decades, it also served as the flagship station for LSU Tigers college football and basketball games.