[6] On February 28, 2013, KLRK changed its format to Regional Mexican music, branded as "La Caliente.

On August 20, 2016, KLRK switched to a simulcast of adult contemporary-formatted KBHT 104.9 FM in Bellmead.

Ironically, 1590 and 104.9 were reunited as a result, having once been independently programmed AM and FM sister stations, owned by the Groveton Family, and still broadcasting from Downtown Mexia.

On January 19, 2020, KEKR changed its format from sports (which moved to KBHT-HD3) to classic country, branded as "Kicker 99.3".

[10] On July 2, 2023, KEKR began simulcasting its classic country format on KBHT 104.9 FM Bellmead/Waco and rebranded as "Kicker 104.9".