Bowie/Decatur/Sherman/ KYDA (101.7 FM) is a radio station based in the Fort Worth, Texas area, and is the local outlet of EMF's Air1 network, airing a Christian worship format.
It is currently owned by Educational Media Foundation after its purchase from Liberman Broadcasting in early November 2012.
As Radiozark did not buy its sister-station KDSX (now KKLF in Richardson), it changed the callsign to KDSQ.
In its last few years as an automated station, KDSQ switched its on-air identification from "Q102" to "Power 102" in February 1988 with its slogan "The Most Hit Music For Texomaland".
The apparent reason for this change was that the tape automation equipment that KDSQ was using for the previous format was getting worn out and would have needed replacement, so it was easier to switch to a satellite-delivered format than it was to replace the tape automation equipment.
A few months later, the station returned back on the air and became KDVE with a soft adult contemporary format in mid-1995.
Liberman Broadcasting (now Estrella Media as of February 2020) bought some of Entravision's radio assets on August 4, 2006[2] and relaunched KTCY "Concierto 101.7" as XO 101.7, retaining the same Spanish-language pop music but with different DJs and programming.
EMF reserved the callsign KYDA for the current format that launched at 4 PM on February 12, 2013.
[4] Unlike most of the area's FM stations like sister station KLTY, which transmit their signals from Cedar Hill, KYDA transmits its signal from an unincorporated area within the county borders of Cooke, Montague, and Wise.
Therefore, KYDA's signal is much stronger in the Northwestern parts of the Dallas/Fort Worth metroplex as well as the cities of Decatur, Bowie, Gainesville, and Sherman, to as far north as Ardmore, Oklahoma, but is considerably weaker in Dallas and areas Southeast of the city itself.