KPRC-FM (100.7 MHz) is a radio station broadcasting a Spanish adult hits format in Salinas, California, United States.
The station is currently owned by iHeartMedia, Inc. Its studios are in Salinas, and the transmitter is on Mount Toro, 10 miles (16 km) south.
Community Pacific Broadcasting Corporation acquired it and Salinas AM station KTOM, plus an AM-FM combo in Modesto, in 1982.
[6] The new owners switched the FM station from beautiful music back to country on March 1, 1984, and changed the call sign to KTOM-FM to match the AM outlet.
[7] On September 12, 2003, under iHeartMedia predecessor Clear Channel Communications, the company moved KTOM's country music programming to 92.7 MHz to make way for a new Spanish-language classic hits station known as La Preciosa on the 100.7 frequency.