Owned by Sinclair Telecable and operated under the name Waterloo Media, it broadcasts an adult hits radio format.

[2] "Broadcasting from beautiful downtown Buda" - the station was branded as "Good Karma", airing a progressive rock format.

Upon closing, the call letters were changed to KEYI and the station was rebranded as Key 103, while keeping the adult contemporary format.

[8] The transaction amounted to receivership; a year later KEYI was sold for $3 million to San Antonio businessman Van Archer, doing business as Mercury Broadcasting.

[13] LBJ left radio ownership after six decades by selling its majority interest in the partnership to Emmis Communications in 2004, a $105 million purchase.

[15] The FCC approved the transaction, requiring a waiver since it maintained a grandfathered cluster not permissible under current radio ownership rules.

The move was part of a multi-station allocation shuffle led by the Educational Media Foundation allowing EMF to add a signal serving the San Antonio metropolitan area on 103.7 MHz, licensed to Balcones Heights.