KPAY (1290 AM) is a sports formatted radio station in Northern California.

The station's transmitter power is 5,000 watts and is located in Chico, California.

KPAY is a radio affiliate of Fox Sports Radio, also covering north valley sports, including Chico State Wildcats Athletics (baseball, basketball), the NFL, MLB, Golden State Warriors, Oakland Athletics and Butte College Football.

In July 2019, Portland, Oregon-based Bustos Media was involved in a multi-station trade.

The original news and talk show content was moved to 93.9 FM.