KGEO is the flagship station of locally-based American General Media, with studios located at the Easton Business Complex in southwest Bakersfield.

It ran NBC's dramas, comedies, news and sports during the "Golden Age of Radio."

Original local owner Kern County Broadcasters sold off the radio station in 1955, and the call letters were changed to KGEE.

[4] With the new call sign, 1230 AM became one of Bakersfield's first stations to program an oldies format, playing the hits from 1954 to early 1970s.

It featured syndicated shows from Dennis Miller, Dave Ramsey, Lou Dobbs, Clark Howard, Wall Street Journal Radio, America's Morning News and Red Eye Radio.

In the early 2000s, KGEO switched to an all-sports format, airing an extensive lineup from ESPN Radio.

That lasted a short time and once again, KGEO returned to ESPN Radio as its Bakersfield affiliate.