KSKI-AM-FM were known for their eclectic mix of music programming, aiming to serve listeners in a market that had no other radio stations; the pair also gained a small but devoted audience in the larger Twin Falls area.
[7] The difficulties also would prompt changes for KSKI-FM in February 1993, when Silver Creek converted the operations of KSKI-FM to an automated service known as "The Mountain", programmed specifically for ski resort areas with special Sun Valley-specific inserts from its base at KZYR in Colorado; it was the service's first non-owned affiliate.
[13] 1998 brought consolidation when cross town rival station KECH-FM (owned then by Scott Parker’s Alpine Broadcasting, Ltd) bought KSKI, bringing both of Blaine County's radio stations under common ownership; KSKI's studios relocated from Hailey to Ketchum as a result.
Rich Broadcasting sold KSKI-FM, three other stations, and a translator to Richard Mecham's Magic Valley Media, LLC effective September 17, 2019, for $475,000.
On November 1, 2019, KSKI-FM dropped its adult album alternative format and began stunting with Christmas music.