An application was filed with the Federal Communications Commission on July 13, 1955, seeking a construction permit to erect a 500–watt daytime facility on 1580 kilocycles, from a transmission site at the Lion's Club Recreation Park, 1.1 miles ENE of the courthouse in Rusk, Texas.
The construction permit was granted in September, with a minor change involved, moving the proposed transmission site from the park to 616 North Main St. in Rusk.
E.H. & Marie Whitehead would utilize the print and broadcast media platforms they built to support causes benefitting Rusk and Cherokee County for the next 66 years.
At its peak, Whitehead Enterprises owned the Rusk Cherokeean, the Alto Herald, radio stations KTLU and KWRW-FM, as well as E-Z Vision Cable Company.
KZXM, KFRO-FM, KLJT, and KMPA have all since been sold to the Educational Radio Foundation of East Texas, owner and operator of Christian stations KVNE and KGLY.
On June 18, 2020, sister station KEBE returned to broadcasting, along with its associated FM translator, airing a classic hits format under the "K-Hits" branding.
Effective March 30, 2021, East Texas Results Media sold KTLU, KEBE, and two translators to station operator Chisolm Trail Communications, LLC.