The station, which was launched on September 4, 2015,[2] is owned by Advance Ministries of Lake Havasu and operated by iHeartMedia.

It specializes in current-based Hip-Hop and R&B hits, marking the first time since 2001 that the Las Vegas radio market had a Mainstream Urban outlet since KVEG shifted to Rhythmic Top 40 in 2002, and for whom they are targeting.

[3] On the same day it launched, rival CBS Radio flipped the FM portion of News/Talk KXNT-FM to Rhythmic Hot AC as "Q100.5" to serve as a flanker for sister station KLUC, whom "Real 103.9" is also targeting.

[4] By March 2019, "Real 103.9" began transitioning to a Rhythmic contemporary direction due to its focus on hit-driven Hip-Hop currents.

The station transmits from atop The Strat casino, along the Las Vegas Strip.