K8 operates like a virtual casino, offering slots, table games such as Black Jack, poker and roulette, live dealers and sports betting, for each one of their websites.

UK-K8 is known for its use of the EveryMatrix’s platform to operate its website,[3] the partnership was announced in early 2017, and was integrated in their affiliate program and also gaming solutions.

In 2015, the online entertainment company became a sponsor of the Copa America in Chile, the third largest continental football event in the world.

The multi-year deal includes advertisements on digiboards at Manchester City's Etihad Stadium, and the right to offer trips and experiences to the public to meet the team.

The multi-year deal includes betting booths at Cardiff City Stadium, and the right to offer trips, tickets and experiences to the public to meet the team.

[16] [17] [18] [19] [20] K8 is part of the recurring theme of increasingly larger numbers of gambling companies sponsoring Premier League teams.