Owned by the E. W. Scripps Company, the station has studios on Eraste Landry Road in Lafayette, and its transmitter is located near Branch, Louisiana.

However, most of the region could view the full NBC schedule on Lake Charles' KPLC-TV and Baton Rouge's WBRZ-TV (the latter now a fellow ABC affiliate), both of which provided at least grade B coverage to much of the market.

In early 1963, the ABC affiliate received an invoice erroneously addressed to the Acadiana Television Corp.; someone had typed an extra "a" at the end of the word "Acadian".

In the late 1980s, Loyola divested their broadcast properties, with WWL-TV going to a group of station employees (Rampart Operating Partnership) in 1990 and KATC going to investment firm Merrill Lynch in 1986.

KATC continued to use its transmitter for its analog signal located south of Crowley, Louisiana, until the mandated digital date of June 12, 2009.

Although its various owners have always poured significant resources into its news department, KATC was hamstrung by KLFY's seven-year head start.

In turn, KLFY was undergoing numerous ownership and programming changes, largely jettisoning the Eyewitness News format it had used during much of its history.