KBFM (104.1 FM) is a commercial radio station licensed to Edinburg, Texas, United States, carrying a bilingual English/Spanish language rhythmic CHR format known as "Wild 104".

KBFM's studios are located in Weslaco while the station transmitter resides in Bluetown.

After signing on February 1, 1972, KBFM started out with a broad-based top 40 direction when it debuted the format on the air in 1974.

But in 2004, they shifted to rhythmic top 40, thus putting them in competition with KBTQ (which would later exit the format in October 2005).

[4] Cumulus Media then sold KBFM, along with several other stations, to Clear Channel Communications (since renamed iHeartMedia) by August 2000.