KPRR (102.1 FM "Power 102.1"), is a commercial radio station in El Paso, Texas.

[2] Its signal covers parts of Texas, New Mexico and the Mexican state of Chihuahua, including Ciudad Juárez.

KPRR is one of two contemporary hit stations in the El Paso-Juárez radio market, with 104.3 XHTO-FM as the other.

[6] In September of that year, it switched its call letters to become KPRR with a format patterned after popular Los Angeles rhythmic station KPWR.

The move proved successful, with "Power 102" often leading the El Paso radio market in the ratings.