The station was assigned the call sign KYCX on February 28, 1983, and was originally licensed to serve Mexia, Texas.
Along with the suddenly broad playlist and branding change, KWGW discontinued serving the small town of Mexia and began targeting the much larger Waco-Temple market.
After 26 years of programming only country music, "104.9 The Beat" debuted with a Hip Hop format, becoming Waco's first ever radio station targeting an Urban audience.
On August 27, 2013, the physical plant was relocated out of Mexia, changing its community of license to Bellmead, and signaling the completion of the move-in to Waco.
[7] On August 30, 2017, KBHT-HD2 and associated 101.3 translator dropped "Bob FM" and relaunched as a country station named "The Highway" in order to flank sister stations KRMX & KOOV "92.9 & 106.9 Shooter FM", in an attempt to be more competitive against iHeart Media's WACO-FM.
[9] On July 2, 2023, KBHT changed its format from adult contemporary to a simulcast of classic country-formatted KEKR 1590 AM Waco, branded as "Kicker 104.9".