Most of its programming originates from Fox Sports Radio, and KCBL also broadcasts play-by-play coverage of the Fresno State Bulldogs and the Los Angeles Dodgers.

The station has had its present call sign KCBL and sports format since December 16, 1996 and has been owned by iHeartMedia and predecessor companies since 1997.

[6] By 1968, due to losing to KYNO in audience share, KMAK changed from top 40 to country music.

[10][11] Then in August 1986, McCarthy sold KMAK and KBOS-FM to Radio Fresno for a combined $6 million.

[19] Beginning in 1997, KCBL became the Fresno affiliate for the Los Angeles Dodgers Radio Network.

[21] Capstar merged with Chancellor Media in July 1999 to form AMFM Inc.[22] In January 1999, KCBL added a simulcast in Visalia on KVBL.

[30] Beginning in January 2006, KCBL's Visalia repeater changed call signs from KVBL to KEZL.

[14] The simulcast on AM 1400 in Visalia ended on January 1, 2013, when KRZR changed to a conservative talk format.