Its studios, offices and transmitter are co-located on Oracle Road in Tucson, north of downtown.
KCUB serves as the flagship radio station for University of Arizona Wildcats football and basketball games via IMG Sports.
The format includes programming from Infinity Sports Network, including the syndicated Jim Rome Show, as well as local host Rich Herrera, who, in October 2020, began hosting the station's weekday afternoon show.
KVOA was an affiliate of the NBC Red Network and carried its schedule of dramas, comedies, news, sports, soap operas, game shows and big band broadcasts during the Golden Age of Radio.
[6] In 2001, KCUB was bought by Citadel Broadcasting, a forerunner of Cumulus, which switched it to its current sports format.