KDWB-FM

KDWB-FM (101.3 MHz) is an commercial radio station broadcasting in the Twin Cities region of Minnesota, licensed to suburban Richfield.

Originally starting out at 630 kHz, the station's owners (Doubleday Broadcasting of Garden City, New York) purchased the 101.3 MHz frequency in 1976, later transferring the entire format there.

WCOW was not successful, so the station transitioned to a female-oriented format, with the call letters changing to WISK in May 1956,[3] and switched its frequency to 630 kHz the next year.

Once more, the format proved unpopular, and the station was sold the following year to the Crowell-Collier Broadcasting Company, owners of KFWB in Los Angeles and KEWB in San Francisco.

The top 40 format of those stations, with strong California/West Coast style influence, was brought to Minnesota, and the call letters changed to KDWB in September 1959.

KDWB and WDGY were fierce rivals throughout the 1960s and 1970s; during that time, both stations gained more competition, as "Request Radio" AM 950 and FM 104.1 KRSI (1968), KSTP (1972), and WYOO (1974) picked up the format.

[10] Four years later, owners Bill and Becky Ann Stewart received approval to move both stations from Minneapolis to Richfield, including an increase of the AM's power to 5 kW.

[18] KDWB's general manager at the time, Gary Stevens, said that it did not buy WYOO-FM to shut down a competitor, but rather to take advantage of what it saw as a good deal.

Boosted by the FM stereo simulcast and the removal of one of its competitors, KDWB quickly regained its position as the dominant Top 40 station in the Twin Cities.

KSTP began to lean Adult Top 40 during the late 1970s and evolved into a talk station by the early 1980s (as its music focus shifted to FM sister, KS95).

Even though the AM station was running its own programming at times, in a role reversal, the FM signal was now deemed the priority, as 630 AM attained secondary status.

KDWB-FM struggled for years against upstart market leader WLOL, which featured a fresher music selection, more popular DJs, and a highly rated morning show.

In 1988, newly hired program director Brian Phillips cleaned house, as he dismissed many of the on-air personalities, overhauled the music and brought in Steve Cochran to host The KDWB Morning Zoo.

He also hired a new air staff, introduced 12-song commercial-free music sweeps, changed the overall on-air presentation, and created a new logo, which is still in use today.

In February 1991, WLOL came to a sudden and premature end, as owner Emmis Broadcasting experienced financial problems and began to divest of many of its properties.

In 2000, KDWB got a new rival of sorts when upstart KTTB ("B96") went on the air with a rhythmic Top 40 format, heavy with hip-hop and urban contemporary music.

While B96 was not the threat of a major rating, partly due to its rimshot broadcast signal and smaller promotional presence, it did give KDWB the most formidable competition it had in recent years.

On April 25, 2006, Clear Channel Communications (now iHeartMedia), announced that KDWB's HD2 subchannel will carry a format focusing on dance hits.

"Party Zone" is also the name of the Friday and Saturday night show on KDWB simulcasted from local clubs that in the past has been hosted by the likes of Tone E. Fly, Gerry Dixon and Michael Knight.

In e-mails exchanged with the KDWB programming director, it was discovered that ultimately the station will air "songs recorded in Studio C from Cities 97", which began on July 15, 2013.

Gregg Swedberg, program director and operations manager of sister KEEY, says that the "Bull" format "just plays country music, with no pop crossovers".

Stereo 101 FM billboard in 1982