When funding for the venture failed, it was acquired by Ketchum Radio, which built it out as commercial station KECH-FM and signed it on November 21, 1988.
[3][4] Ketchum Radio was a partnership headed by local resident Chris Haugh, and staff members including Larry Mott, Michael Hess (aka Dallas Dobro), and others, with Gary Stivers handling the news duties.
Alpine, also based in Ketchum went on to grow to a 15 station group in other resort markets, including Jackson Hole Wyoming, Sun Valley, Island Park and Idaho Falls Idaho, Taos and Angel Fire New Mexico, Big Sky, Whitefish & West Yellowstone Montana and Kailua-Kona & Hilo Hawaii.
Chaparral sold KECH-FM and seven other stations to Rich Broadcasting for $3.7 million; the transaction was consummated on April 1, 2013.
Rich Broadcasting sold KECH-FM, three other stations, and a translator to Richard Mecham's Magic Valley Media, LLC effective September 17, 2019 for $475,000.