XEPRS-AM
XEPRS (1090 kHz) is an AM commercial radio station licensed to Playas de Rosarito, a suburb of Tijuana in Baja California, Mexico.
The station can be heard across the San Diego-Tijuana, Los Angeles-Orange County, Riverside-San Bernardino and areas of Southern California.
In 1964, after several violent incidents at XERF's transmitter, Smith and partner Marvin Kosofsky (called "Mo Burton" in Wolfman Jack's autobiography) decided to relocate to an American radio station.
In addition to the paid brokered programming, Wolfman began broadcasting his own pre-recorded shows on three different high-powered Mexican stations at different times of the day: XERB, XERF, and XEG in Monterrey, Nuevo León, powered at 100,000 watts.
Since XERB made most of its profits from airtime sold to the prayer-cloth preachers, Wolfman could no longer make payments to the owners each month.
(Some artistic license was employed for the movie: Wolfman is shown doing his program live from California, although the Brinkley Act made such broadcasting illegal.
Early in the 1980s, DJ Sean Green[9] hosted a daily oldies show, from 7 p.m. to midnight, in English, calling it "1090 Express Radio."
The former head of programming for XTRA Sports, John Lynch, saw the void and formed the Broadcast Company of the Americas, launching a new all-sports station on XEPRS in March 2003.
In addition, John Lynch Sr. helped introduce Lee "Hacksaw" Hamilton to San Diego sports radio.
Beginning February 1, 2006, XEPRS started simulcasting its sports talk programming on sister station XHBCE-FM 105.7, based in Tecate, Baja California.
This operation was aimed at improving the station's signal to Eastern San Diego County as well as giving XEPRS listeners the choice of hearing it on FM or AM.
In April 2018, XEPRS got new competition on the FM dial when Entercom switched KEGY 97.3 to a sports format, branded as "97.3 The Fan.
As a result, XEPRS gave up its affiliation with CBS Sports Radio, since Entercom owns a stake in that network and began carrying its programming on KEGY.
In December 2018, it was reported that the Bichara family, owners of Interamericana de Radio, as well as stations in Monterrey and McAllen, Texas, was not happy with its relationship with BCA.
At the same time, Jaime Bonilla Valdez's Media Sports de México had halted BCA's program supply to two stations it owned in a rent dispute.
[16] On April 10, 2019, XEPRS replaced BCA's sports format with a simulcast of one of the Bichara family's McAllen stations, KJAV 104.9.
The loop featured the history of the frequency and some of the station's eras with Wolfman Jack "The Soul Express", and its prior "Mighty 1090" existence, while also taking pot shots at a previous management running it into the ground.
On January 10, 2022, XEPRS added programming from ESPN Radio, including its live NFL, MLB, and NBA play-by-play broadcasts.
[27] In September 2024, it was reported that the station had begun to air a four-hour block of oldies programming during the afternoon drive time as 1090 AM, split between a live DJ and reruns of Wolfman Jack.
[28] In November 2024, after this soft launch, Marc Paskin officially announced that he would be programming the station; In honor of the station's 85th anniversary, its lineup primarily features syndicated reruns of programming from veteran radio personalities, such as Wolfman Jack, Charlie Tuna, Don Steele's Live From the 60's, and M. G. Kelly, with Paskin himself hosting live hours under the alias "El Chigon".
