It is owned by iHeartMedia and airs an adult contemporary radio format, switching to Christmas music for much of November and December.

The station has local DJs during the day and carries the syndicated "Delilah" show in the evening from Premiere Networks, an iHeart subsidiary.

Its HD2 digital subchannel plays country music as "KIX 99.3" feeding FM translator K257FX at 99.3 MHz.

In the 1970s, most radios were still not able to receive FM signals, and Spokane already had two popular Top 40 stations, KJRB (790 AM) and KREM (970 AM, now KTTO).

98.1 HD2" and adopted the country format of KZFS and the "Kix 99.3" branding (the frequency being in reference to FM translator 99.3 K257FX, with KISC-HD2 now being the primary relay station for it).

[12] One year later, AMFM was acquired by Clear Channel Communications, the forerunner to current owner iHeartMedia.