The station is licensed to serve the community of Grand Prairie, Texas, and is owned by Scott Kim and Kimberly Roberts, through licensee SKR Partners LLC.

On January 1, 2013, SKR Partners began operating the station under a local marketing agreement while the sale awaits FCC approval.

[3] The FCC accepted the application to transfer the broadcast license on December 28, 2012, but as of January 1, 2013[update], the Commission has taken no further action on the transaction.

[3] While the sale is pending, SKR Partners began operating the station with a new Korean language radio format under a local marketing agreement on January 1, 2013.

Despite the switch to Korean language format, the station continued to air UTA Mavericks basketball throughout the remainder of the 2012–13 season.

On February 22, 2013, Hymen Childs' Service Broadcasting Group closed on the sale of Korean KKDA-AM/Grand Prairie-Dallas to SKR Partners LLC for $1,900,000 Soul legend Millie Jackson hosted an afternoon drive show from 3-6 PM weekdays for many years, mixing music with commentary and comedy.Show personalities regularly included S.B.

[citation needed] The sale and format change of KKDA-AM stirred negative criticism from the station's loyal listeners in the African American community.

Dallas City Councilman Dwaine Caraway, who regularly listened to Willis Johnson's morning show on KKDA-AM, said: “This is stripping the voice.

Service Broadcasting kept its profitable FM Hip-Hop counterpart, KKDA-FM (K104), but that failed to appease the AM station's listeners.