The station is owned by American General Media and airs a country music format.

[4] The new owner changed the station's call sign to KKJG on June 1[5][6] and introduced a country music format branded "K-Jug".

Keffury is a longtime resident of San Luis Obispo County who arrived at KKJG in October 2005.

Kingman graduated with a degree in journalism from Cal Poly in 2007 and has lived in San Luis Obispo County since the early 2000s.

Airing Sunday evenings is Country Countdown USA, hosted by Lon Helton.