KUBB (96.3 MHz) is a commercial FM radio station broadcasting a country music format.
The station is owned by the Stephens Media Group, through licensee SMG-Merced, LLC.
[2] The station carries the syndicated morning drive time show Big D and Bubba.
[3] KUBB has an effective radiated power of only 1,900 watts, but with its tower at 629 meters (2064 feet) in height above average terrain (HAAT), its signal covers a good part of the Central Valley, heard in Fresno and Modesto with a good radio.
On July 1, 2019, Mapleton Communications announced its intent to sell its remaining 37 stations to the Stephens Media Group.