It is a Class B facility, operating around the clock with 50,000 watts, the maximum allowed in the United States by the Federal Communications Commission (FCC).

To compensate for KKOB's loss of signal at night in Santa Fe, since 1986, it has been simulcast on 770 kHz by a 230-watt experimental synchronous transmitter located in that city.

On weekdays, the schedule features mostly local talk shows including Bob Clark in morning drive time, Brandon Vogt middays, TJ Trout afternoons and Eric Strauss in the evening.

Weekends include shows on money, health, home repair, gardening, cars, travel and technology, some of which are paid brokered programming.

However, effective December 1, 1921, the United States Department of Commerce, which supervised radio at this time, issued a regulation requiring that stations making broadcasts intended for the general public now had to operate under a "Limited Commercial" license.

Effective November 11, 1928, as part of a major reassignment of stations under the Federal Radio Commission's General Order 40, KOB was assigned to 1180 kHz, one of Region 5's high-powered "clear channel" frequencies.

On December 31, 1929, while preparing the transmitter for a New Year's Eve broadcast, Goddard was instantly killed when he came into contact with high voltage equipment.

[14] KOB was an NBC Red Network affiliate, carrying its schedule of dramas, comedies, news, sports, soap operas, game shows and big band broadcasts during the "Golden Age of Radio".

WBZ in Boston, Massachusetts was the primary station assigned to 1030 kHz; moreover, it employed a directional antenna that strengthened its signal toward the west.

However, WJZ (now WABC) in New York City was also assigned to 770 kHz, and this led to a series of legal battles between the two stations over nighttime coverage that would last for decades.

KKOB switched to mostly airing programs syndicated by Cumulus Media's Westwood One subsidiary, only retaining one Premiere Networks weekday show, Rush Limbaugh until his death in 2021.

In 1978, the FCC noted that "No other station assignment among the thousands so far established has approached this one in the length, complexity, and thoroughness of the consideration that has been accorded in adjudicatory and rulemaking proceedings before the Commission, and in repeated judicial reviews.

"[21] In March 1941, with the implementation of the North American Regional Broadcasting Agreement (NARBA), most of the original "clear channel" stations were reassigned to comparable authorizations.

The FCC attempted to give KOB an assignment that would allow it to use high power to serve a large area of the underserved southwestern United States.

However, the tower was energized and could have led to electrocution once the passengers set foot on ground, so KKOB shut down its transmitter following the accident in order to enable them to climb down to safety.