A single tower is used during the day, allowing KKOH to be heard around Central and Northern Nevada and some distance into California, providing a strong grade B signal to Sacramento.

[3] But because 780 AM is a clear channel frequency, reserved for Class A station WBBM in Chicago, KKOH must broadcast a directional signal at night to avoid interference.

Weekends feature shows on money, health, home repair, technology and gardening, some of which are paid brokered programming.

Soon after Citadel Broadcasting bought KOH, Nevada's oldest radio station (on the air since 1928), it applied to move from its longtime home at 630 AM to KROW's frequency at 780.

As part of the agreement, the FCC issued a new license to Citadel under the slightly altered call letters KKOH on March 10, 1994.

Citadel concluded the advantages of broadcasting at a full 50,000 watts from the most powerful facility in northern Nevada outweighed the nostalgic value of the last three-letter call sign issued for a "new station".

KKOH continues to trade on the KOH call sign's legacy in Reno; nearly all verbal references drop the second "K".