KLIR

KLIR (101.1 FM, "Clear 101") is a radio station licensed to serve Columbus, Nebraska, United States.

In early 1984, the new general manager and soon-to-be part owner, Stan Tafoya, negotiated a deal to bring the new call letters "KLIR", or "Clear" from a station in Denver.

Clear positioned itself as "The Radio Station Columbus Built", and became very successful in both ratings and revenue, still retaining many of the same programming elements today.

Chuck Lontine was one of the first talents hired by Tafoya, but left within the first year of the new KLIR to become a sales executive with CBS Radio in San Francisco.

And top salesman Verl Wurtz added his play-by-play talents to the station's popular local sports programming.